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Caption: This is pejoration: 1) Take a widely shared value (anti-fascism). 2) Collapse it into a tribe word (“antifa”). 3) Saturate media with alarming clips until the w… more This is pejoration: 1) Take a widely shared value (anti-fascism). 2) Collapse it into a tribe word (“antifa”). 3) Saturate media with alarming clips until the word triggers fear before the meaning. Result: people react to the label, not the principle. less
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