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Caption: How It Started vs. How It’s Going 👏 3 weeks before Halloween I found out my son was allergic to almost every candy ingredient. I searched for healthy alternativ… more How It Started vs. How It’s Going 👏 3 weeks before Halloween I found out my son was allergic to almost every candy ingredient. I searched for healthy alternatives, but the options I found were packed with hidden additives or tasted awful. After a ton of trial and error I built Pure Yums: a candy that’s clean and low-inflammatory so kids (and their parents) can indulge and feel good about it. Here are the three biggest lessons I learned about building a business from scratch: 👉Do your research: Understand the real gaps in the market before jumping in. 👉Prototype fast and often: Let real feedback guide your offering. 👉Solve a real problem: Businesses that last are built on necessity, not trends. Follow for more insider looks at building a start up from scratch! less
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