1 month ago
Caption: You are buying a badge… because of how you have been programmed to perceive the brand. This is why some brands can charge a huge premium and others can’t. This … more You are buying a badge… because of how you have been programmed to perceive the brand. This is why some brands can charge a huge premium and others can’t. This is exactly the same as people that buy online buy from personal brands they like. That is why you need a personal brand. Be the Mercedes or Lamborghini of personal brands and you can charge a premium, but also remember that if you have a shitty product or service, you will not win long term. less
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