Caption: Change is hard. That’s why coaching—and outcome-driven businesses—are booming. B. Joseph Pine II, author of "The Transformation Economy," talks about why the ne… more Change is hard. That’s why coaching—and outcome-driven businesses—are booming. B. Joseph Pine II, author of "The Transformation Economy," talks about why the next wave of business is about helping customers become who they want to be. Listen to the full IdeaCast episode wherever you get your podcasts. less
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