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Caption: Good idea 🆚 Bad idea 💡 I’ve started businesses, shut them down, and failed. Sometimes it was a bad idea. Sometimes it was poor execution. Sometimes I just lost … more Good idea 🆚 Bad idea 💡 I’ve started businesses, shut them down, and failed. Sometimes it was a bad idea. Sometimes it was poor execution. Sometimes I just lost all interest once it got hard. Pure Yums passed all 3 questions before I even knew I was asking them: 📌 It solved a real problem in my life 📌 It supported the kind of life I wanted, instead of destroying it 📌 And it mattered beyond the eyes of the audience My son was allergic to almost everything, but he still deserved candy. That “why” is the only reason I’m still here, still iterating, still shipping. These questions just help you spot which ideas are actually worth playing out. If you’re wrestling with an idea right now, run it through those 3. 👉 Follow for more lessons on smart entrepreneurship! less
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