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Caption: You hired a social media manager and sent over the login. That was it. Two months later you're frustrated the content doesn't feel like your brand. Here's the t… more You hired a social media manager and sent over the login. That was it. Two months later you're frustrated the content doesn't feel like your brand. Here's the thing. A social media manager is not a mind reader. We need to understand your brand voice, your customer, your goals, and what's actually working in your space before we can create content that actually converts. The clients we do our best work for treat it like a partnership. They show up to calls, they send us content, they tell us when something feels off. They're in it with us. The handoff mentality is exactly why so many businesses feel like social media isn't working for them. It's not the strategy. It's the relationship. If you want results, you have to be involved in the process. less
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