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Caption: If I ran a fitness centre, I would never post a motivational quote over a sunset and call it a content strategy. I would post the member who showed up for 30 da… more If I ran a fitness centre, I would never post a motivational quote over a sunset and call it a content strategy. I would post the member who showed up for 30 days straight and didn't lose a single pound but fit into jeans she hasn't worn in 3 years. The coach breaking down why you're not seeing results despite doing everything right. The "what actually happens to your body in the first 30 days" video that gets saved 400 times. The real conversation about why people quit in week three. Because fitness centres have some of the most emotionally driven purchasing decisions of any local business and almost all of them are wasting it on generic workout clips and "you got this" captions. Here is what most gyms don't understand. People aren't avoiding the gym because they don't want to get fit. They're avoiding it because they've tried before, it didn't work, and they don't want to feel embarrassed again. Your content should be breaking down that wall every single week. Show the person who was scared to walk in. Show the coach explaining the science in a way that actually makes sense. Show the transformation that wasn't just physical. The fitness centres that have waitlists aren't the ones with the best equipment. They're the ones that made someone feel like they could actually do it before they ever walked through the door. Your content should make someone feel seen, not sold to. There is a difference and your audience can feel it immediately. Drop your industry below and we'll break it down next. less
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